Google Ads

Structure matters more than tricks

Almost every account we take over has the same problem: every keyword type crammed into a single campaign, making it impossible to control spend by product line or to see which segment is actually profitable.

We separate campaigns by product line and geography first, so the numbers are legible and decisions are obvious.

Close the leaks before increasing spend

Before adding budget we work through the search terms report to find queries burning money without ever producing a lead, then add them as negatives. In many accounts this step alone cuts wasted spend by 15–30% in the first month.

Conversion tracking you can trust

If conversions are measured badly, Google’s Smart Bidding learns the wrong lesson. We take tracking setup seriously from the start — form submissions, calls placed from the site, clicks through to LINE, and enhanced conversions fed back into the system.

The landing page is half the result

A strong ad pointed at a homepage usually performs worse than an average ad pointed at a page matching exactly what the user searched for. We build campaign landing pages that load fast, stay on message, and make the next step obvious.